Social Media Strategy

Most e-commerce brands post inconsistently, sell too hard, and never build an audience. Here's why it happens and how to fix your ecommerce social media strategy.

Hiring a social media marketing agency costs $2k-$10k/month. Here's what e-commerce brands actually get for that money - and what they don't.

Most e-commerce brands post product photos and hope for the best. Here's a practical framework for what actually works, based on managing 100+ brands.

Every article says "use both." Here's a practical framework for deciding where to spend your time based on your products, team, and budget.

The Shopify App Store has 400+ social media apps. About 10 actually help you post. Here's what works, what doesn't, and how to choose.

A practical framework for automating social media as a small e-commerce team - based on what actually works across 100+ brands.