Connily Marketing

Full service marketing

For a startup nutrition brand.


Year on year growth

3 Products

Ranked top 5 in class on Amazon UK


Vite Naturals, a plant-based nutrition brand on a mission to break down the barriers to functional nutrition, creating mass market-friendly forms of functional supplements, drinks & foods.

Vite was birthed in 2017, starting as a single product brand selling on Amazon, bootstrapped through to 8 SKU’s that shaped the nootropics industry in The UK before undergoing 3 investment rounds, expanding into physical retail & the Gut Health and Sports Performance categories.

Brand Introduction

Our Work

Our Work

Connily ideated, launched and continues to grow Vite. As our first internal brand our team has been responsible for each milestone along the journey thus far. Shaping the Nootropics category on, ranking 3 products within the top 5 sellers in the category before expanding to Vite’s own website.

Connily’s support saw Vite grow 360% year on year 2019-20 – 2020-21, accumulated over 10,000 direct customers and most recently entered over 400 retail stores across The UK.

Connily supports



Social Media
Digital Marketing
Content Creation
Amazon Management

Connily started by building a dream team to ideate, launch & grow my own consumer brands and as such Connily now has a superstar team, on the cutting edge of content & digital marketing, capable of growing industry shaping brands.

Every team member has an entrepreneurial flair and views their client as an extension of themselves.

Robert Thorp

Why Connily? 

Case Studies
Introducing the worlds second largest cookware brand to The UAE.
Improving advertising efficiency & scaling Asia’s most trusted wellness brand.
Introducing a global Oral Care brand to The UAE.
Full service marketing for a startup Women’s boutique clothing brand.

The team at Brand Matrix (Connily now) has been instrumental in the initial go-to-market research, e-commerce & digital marketing strategy for us. Brand Matrix has implemented our full digital marketing/e-commerce strategy, launching us on before expanding to our own website and driving traffic through search & social media advertising.

Robert Thorp

Vite Naturals

Professor Puzzle has been working with Brand Matrix for 18 months now, Brand Matrix provide full Amazon account management for & .com, initially converting the channel from Vendor to Seller Central and subsequently launching new products, growing existing products sales & optimising bottom line profit.

Professor Puzzle

Prior to working with Brand Matrix we had just rebranded and launched a new website, expecting a boost in revenue we actually saw an immediate drop off in traffic & sales. We were referred to Robert/Brand Matrix by another client, the team acted quickly and diagnosed the cause of the drop (lack of brand awareness/customers not associating us with the brand they knew), and put in place a strategy to fix this. Within the first month we were almost back inline.

Martin B


Very good already hired again - Content Marketing.

Caroline Jefferson

Mixology Club

Robert was a pleasure to work with! We had a tight budget with little room for error to achieve high growth in our sales, thanks to Rob we were able to scale & hit those goals despite the challenges that came our way!

He's hands on, has good strategies and good expertise in digital marketing as well as in the health & wellness industry (super important for our business!), and did his best to ensure all our needs are met. Would hire him again!

Jesrina Arshad